Wednesday 11 December 2013

Past Year Question March 2013 : Part C, Question 1 (a)

Five primary value activities are inbound logistics,operations,outbound logistics,marketing and sales and customer service.

Inbound logistics are include the receiving ,warehousing,and inventory control of input materials.Operations are the value-creating activities that transform the inputs into the final product.Outbound logistics are the activities required to get the finished product to the customer,including warehousing,order fulfillment,etc.Marketing and sales are those activities associated with getting buyers to purchase the product,including channel selection,advertising,pricing,etc.Service activities are those that maintain and enhance the product's value including customer support,repair services,etc.

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